Omnichannel campaigns with the new Facebook Leads Ads and NewsMAN integration
Are you already using Facebook lead generation campaigns for your business? If so, we have good news! With the new Facebook Lead Ads – NewsMAN integration, you connect your social media campaigns with the email marketing services, thus creating efficient omnichannel campaigns where potential customers receive the information they need on time. Activating this feature allows you to import leads directly into the email marketing platform, from where you can send them a series of automated emails or personalized useful newsletters.
Find out what industry statistics say about Lead Ads campaigns, why it is important to link them to an email marketing service, and how to activate the integration between them to create marketing campaigns that deliver results.
Facebook, better than Instagram at collecting leads
According to studies, Facebook beats Instagram when it comes to lead generation campaigns. Specifically, 78% of leads come from Facebook Lead Ads campaigns, which marketers consider crucial, while only 22% of prospects come from Instagram.
Once obtained, the list of leads must be leveraged. Early contact is essential; otherwise, if a few months pass, people may forget your brand. Don’t make the mistake that many do by continuously collecting leads on Facebook and Google Ads and letting the list sit idle. Later, it might be too late.
Capitalizing on Facebook leads in a timely manner is essential
But a considerable number of social media leads are not optimized and are lost. This is because many Facebook campaigns run on their own, without the audience being synchronized into another lead nurturing tool such as email marketing and marketing automation solutions .
Therefore, periodically manually downloading the lead list from Facebook and contacting interested people one by one does not ensure the best results. This leads to delays and lack of contact, which results in the loss of initial engagement.
So don’t collect email addresses or phone numbers just to store them on your computer; deliver useful content immediately. After a few months, it’s too late.
Facebook Lead Ads integration – NewsMAN
The integration between Facebook Lead Ads and the NewsMAN email marketing automation platform helps you contact potential customers immediately. Once activated, leads will automatically enter NewsMAN into a subscriber segment tagged as Facebook Leads. You can also assign additional subscriber tags as needed.
Steps to activate Facebook Lead Ads – NewsMAN integration
The Facebook Leads Ads – NewsMAN integration is completed in a few clicks.
- Connect to NewsMAN
Log in to NewsMAN, go to Settings > Social Media Accounts, and click the Connect button next to Facebook.
- Permission Agreement for Data Access
Once connected to Facebook from NewsMAN, grant the necessary permissions.
- Select the Facebook Page for Lead Import into NewsMAN
- Choose to Activate the Facebook Leads Option in NewsMAN (newsletter posting is also available)
- Map the Facebook Form Fields in NewsMAN.
Save, and that’s it. You’re done.
Convert Facebook leads through email marketing
Log in to your NewsMAN account, go to Integrations > Facebook Leads, activate the integration between Facebook Lead Ads and NewsMAN, and convert more clients. Send them personalized offers, guides, and everything you promised before you had their data. Automate communication with them by accessing the Automations section in NewsMAN, and select the condition with the Fb leads tag set.
Click the following button to activate the Facebook Leads – NewsMAN integration:
Need help?
If you need help, visit the live chat or email us at info@newsman.com, and we’ll respond quickly. Good luck with your omnichannel campaigns, focusing on the customer, their time, needs, and preferences!