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Author: Florina Coca

valentines-day-email-marketing-campaigns-newsman

Delight Customers with Creative Email Campaigns for Valentine’s Day

The upcoming celebration of love is swiftly approaching, evident in the adorned aisles of stores everywhere. Both online and offline, there’s a palpable sense of hustle and bustle as final preparations take place. Across the spectrum, eCommerce platforms are curating … Continue reading

newsman-tags-newsletter-subscribers

Tags for newsletter subscribers, what are they, and how do you use them in customizing emails?

Do you want to send more personalized emails to subscribers based on a product category they chose when subscribing or on a click in the newsletter? Nothing simpler. Use the new tagging feature for newsletter subscribers. This way, you will … Continue reading

dmarc-newsman

New! DMARC for the newsletter sending domain. What it is and how it helps you

Did you know that you can improve the inbox delivery rate of your email campaigns by authenticating the sending domain through DNS? Today, we present DMARC, the new feature available in the NewsMAN platform, designed to enhance the security and … Continue reading

holiday campaigns benefits

How to Create Holiday Campaigns Focused on Customer Benefits

Although the holiday season hasn’t started yet, the decorations on the street announce its imminent start. Shops are painstakingly setting the scene for the most eagerly anticipated campaign of all: the winter festive season. Some are arranging products in special … Continue reading

send newsletter smart shoppers

How to Create Captivating Newsletters for Smart Shoppers in 9 Steps

Would you like to quickly learn how to create captivating newsletters that truly resonate with the minds and hearts of smart shoppers? If so, this article has been exclusively designed for you. We’ve meticulously crafted a 9-step checklist to assist … Continue reading

exit-intent pop-ups leave site

Exit-Intent Site Pop-ups: Regaining Visitors’ Attention with Last-Minute Offers

Have you considered the importance of regaining visitors’ attention when they are about to leave your site? Research suggests that personalized exit-intent email pop-ups can significantly boost your conversions by 30% to 300%. In order to improve the traditional subscription … Continue reading

email marketing segmentation micro macro

What is Micro and Macro Segmentation in Email Marketing and How to Implement Them for Successful Campaigns

Did you know that email marketing segmentation is the most effective strategy used by marketers, along with personalization and automation, and can increase your revenue by up to 760%? (source). In today’s digital landscape, saturated with advertisements, subscribers appreciate only … Continue reading

Ecommerce Email Marketing

Ecommerce Email Marketing – 3 Essential Campaign Types for Your Online Store

Have you ever wondered how crucial ecommerce email marketing campaigns are for promoting your online store? And what are the most important campaigns to implement? Well, in today’s fiercely competitive e-commerce landscape, with over 26 million e-commerce sites worldwide according … Continue reading

landing page email marketing

How to create an effective landing page to get more subscribers and conversions?

Are you looking to catch your subscribers’ attention with well-crafted email campaigns that offer a seamless continuity of your offerings? Well, while pop-ups used to be a popular method for lead capture, landing pages are now highly sought-after due to … Continue reading