Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading →

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading →

If you recently took a walk through the shops, you found out: the products specific to the Winter Holidays have appeared. Whether you are in the camp of those who love Christmas, or you are more of a Grinch, it is … Continue reading →