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Tag Archives: Welcome Newsletter

reactivate-inactive-subscribers-Black-Friday-holidays

Strategies to reactivate inactive subscribers for Black Friday and holidays

Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading

landing-page-in-email-marketing

Landing page linked to email marketing automation for more conversions

What do newsletters have in common with landing pages that collect customer data? Answer: more conversions. Did you know that businesses that use marketing automation have 451% more qualified leads and that 47% of them buy more than unqualified ones? … Continue reading

newsletters-strategies-email-marketing-engagement

Types of newsletters and strategies that generate engagement

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading