Did you know that you can increase your online store conversion rate by up to 42% with a browse abandonment email flow?
Yes, it is true that cart abandonment email series are more popular, but not all visitors end up adding products to the cart. In fact, studies show on average 5-10% of people add to the cart and only 1 to 3% finish their purchases.
As such, what to do with the 85% who do not add anything to the cart? Respectively, with those who only look at categories or certain products and then leave the site ?