Get more openings and more engagement using automations in your email marketing strategy. They are much more effective than classic newsletters because they are triggered directly by the behavior of your subscribers. Thus, they are successful because the subscribers receive the right messages at the right time.
Use a welcome series email flow to welcome your subscribers and build a relationship with them. A set of 3 - 6 welcome emails is more useful because it allows you to communicate effectively, one thing at a time and to gradually outline the relationship with your brand, while a single email does not help you to convey much.
We recommend you to be different from other brands and send at least a series of 3 welcome emails after subscribing to the newsletter: a warm welcome with a small gift, choice of shopping preferences and an invitation email to follow you on social media.
With so many online stores available, in the search for the product of interest and the optimal offer, potential customers often increase the browsing abandon rate percentage. Why? The reasons may vary: shipping costs too high, lack of vital information, etc. or for various other reasons.
What can you do if they created an account, viewed a product and then left the site? You can continue to communicate with them by email after their visit to the website through an automatic flow of browse abandonment emails.
Any abandoned shopping cart is a lost sale. There is no online store that does not face this problem. The good news is that there is a quick fix: automated email marketing. Specifically, you can recover much of your lost sales with an automatic email flow for your abandoned cart.
Here is an example of a simple set of 2 emails for the abandoned cart based on the amount in the cart: free shipping email and discount coupon expiration reminder.
Turn your customers into brand ambassadors. One week after receiving the ordered products, invite them to leave a review about their experience. They will appreciate the fact that you care about their opinion and that, on top of that, you thus will be providing relevant information to potential new customers.
Here is an example of such purchased product review email automation.
The Net Promoter Score (NPS) is an efficient way to measure customer satisfaction and to segment your subscriber list. Send an NPS review email after people subscribe to the newsletter or finalize an order, at a time of your choice, asking them to rate your store, products or interaction with the staff on a scale from 1 to 10.
The data from the NPS forms is collected in your account and it allows you to create relevant email marketing campaigns, with newsletters personalized according to client scores.
Here is an example of an NPS email automation.
(automatic email sequences)
Don't know how to start? Here are the top 4 most used automatic email flows after subscription and before and after purchase: welcome emails, browsing abandonment, abandoned cart and product review.
