Ecommerce Segmentation

Do you want more results for your online shop? Start by being relevant to your potential customers and existing ones. Ecommerce segmentation allows you to categorize them into smaller groups of people that share common behaviour and preferences.

Knowing their actions helps you send them relevant triggered email campaigns. Better experience for them, better conversion rate for you.

You can easily integrate your online shop with NewsMAN email marketing platform.

We have plugins for most of the open source eCommerce platforms including:
Magento, PrestaShop, OpenCart and Woocommerce.

And we also have integrations with major Ecommerce players, custom Saas platforms like VTEX.

Even if your eCommerce platform is not listed above, you can use our javascript tracking code, which is compatible with Enhanced Analytics via dataLayer. Read more at the following link: Remarketing Developer Javascript API.

Ecommerce tracking includes:

  • page view;
  • category view;
  • cart add, cart remove;
  • purchase.

All this data can be used in subscribers segmentation, email content personalization and automation triggers.

Ecommerce email marketing segmentation and automation is what your online store needs to move to the next level. Get started now!

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