They say email marketing is a top ROI channel, but don’t take it for granted. Check it for your business.
Go beyond views and clicks in newsletter. Start measuring how much you sell. That’s what really matters at the end.
Once you gather more eCommerce tracking data, you can use it to segment your subscribers or to automate communication with them.
Once segmented, you can send them more relevant email campaigns. And once automated, you can see conversions rising. And the best part is that you can take care of other important business-related things.
So what are you waiting for? Go beyond broadcast newsletter and start being relevant to your audience with personalized, behavior-based email marketing campaigns.