What does AI think of email marketing campaigns? And what would ChatGPT advise us to do to create an effective newsletter? We decided to have a conversation on this topic with ChatGPT, the chatbot launched by OpenAI at the end … Continue reading →

Are you planning your holiday promotion campaigns and want to make sure you get optimal results? The solution is simple: send SMS messages that complement your eCommerce newsletter, campaigns social media campaigns or Google ads. Although based on old technology, … Continue reading →

Did you know that businesses can lose up to 50% of their newsletter subscribers in a year, either through unsubscription or lack of engagement? Inactive subscribers affect open and click-through rates, as well as the deliverability of email marketing campaigns. … Continue reading →

Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading →

What do newsletters have in common with landing pages that collect customer data? Answer: more conversions. Did you know that businesses that use marketing automation have 451% more qualified leads and that 47% of them buy more than unqualified ones? … Continue reading →

Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading →

Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading →

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading →

Do you want to have a good relationship with your customers and find out how you can better meet their needs? Nothing easier! Ask them directly. Find out what they think of your brand experience by sending them an automated … Continue reading →