Black Friday has become more than just a shopping event for customers and businesses alike. Not running eCommerce email marketing campaigns on Black Friday is like having a powerful car in your arsenal, but deciding to leave it in the … Continue reading →

Email marketing is one of the most important channels for attracting new customers, communication, and online sales. If you’ve been in the industry for a while and have tested marketing campaigns on various channels, you’ve probably realized that email marketing … Continue reading →

It’s Time For A/B Testing: How To Set Your Campaign Right A/B testing is a method of comparing two versions of an email to see which one performs better on a specific metric, such as Open Rate, Click Rate or … Continue reading →