New! DMARC for the newsletter sending domain. What it is and how it helps you

by Florina Coca What's new

Did you know that you can improve the inbox delivery rate of your email campaigns by authenticating the sending domain through DNS? Today, we present DMARC, the new feature available in the NewsMAN platform, designed to enhance the security and deliverability of emails and strengthen your brand image in front of subscribers.

In this article, you’ll learn what DMARC authentication is in email marketing, how it helps you, and how you can implement it.

What DMARC authentication is in email marketing?

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a protocol through which emails are authenticated at the domain level, ensuring their security and integrity. It does not act alone but relies on other protocols such as DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) to confirm the legitimacy of emails.

Through DKIM, each email receives a unique digital signature, while SPF allows domains to specify authorized email servers. DMARC integrates these protocols to verify the source and authenticity of each message. By analyzing DKIM signatures and checking the SPF list, DMARC confirms the origin and validity of messages, ensuring they have not been altered or forged.

Why implement DMARC for the email campaign sending domain?

Implementing DMARC for your email campaign sending domain is essential for several reasons:

1. It increases the email delivery rate to the inbox


DMARC increases the chances of your emails being delivered directly to the recipients’ inboxes. This minimizes the risk of them being identified as spam or being blocked by email client security filters.

2. It protects against phishing and spoofing.

DMARC acts as a robust digital protection mechanism, strictly validating the authenticity of electronic messages. Through this rigorous validation, DMARC prevents and discourages phishing attacks and attempts to falsify your brand’s identity.

3. Enforces Rules for Senders:

This security standard provides the ability to establish specific rules for authenticating and sending emails on behalf of your brand. Consequently, the email servers of recipients receive clear instructions to identify legitimate messages.

4. Maintains Brand Integrity and Reputation:

DMARC protects the reputation and integrity of your brand by preventing the misuse of your company’s name in phishing or spam activities. It helps maintain an authentic and trustworthy image in the eyes of your customers and business partners.

5. Complies with Mandatory Email Delivery Standards

Starting from February 2024, Google and Yahoo are enforcing new standards for email authentication, including the mandatory implementation of DMARC, DKIM, and SPF. Using these protocols for the newsletter sending domain becomes imperative to avoid any issues related to email delivery and to comply with the requirements set by these platforms.

How do you enable DMARC for the newsletter sending domain?

Activating DMARC authentication for the newsletter sending domain can be done quickly from your NewsMAN account. Here’s a step-by-step guide: Log in and click on the profile icon (My Account) in the top right corner. Then, select the “Sending domains” page.

1. Add the sending domain and validate it via email:


2. Authenticate the sending domain for email campaigns through DNS as follows:

Click on Settings and DNS Validation. This opens the page with all DNS settings.

Add 5 entries in the DNS zone: TXT, DKIM, CNAME, SPF, and DMARC. When adding, choose the type: TXT or CNAME, enter the name or host, and then the value or target.


Once all entries are added to the DNS zone, press the Validate button in your NewsMAN account. The propagation of changes may take up to 24 hours.

Access the detailed tutorial on validating and authenticating the newsletter sending domain.

Enable DMARC for the newsletter now

Now enable DMARC for newsletter sending in NewsMAN to ensure that your newsletters reach your subscribers’ inboxes directly, protect your brand and comply with the new email security standards imposed by Google and Yahoo. Follow the simple steps in the platform and increase the performance of your email marketing campaigns!

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