Did you know that 3 out of 4 people prefer receiving a newsletter with a discount coupon over standard emails? If you’re not yet using personalized coupons in your email campaigns, it’s time to start to offer measurable benefits to … Continue reading →

The upcoming celebration of love is swiftly approaching, evident in the adorned aisles of stores everywhere. Both online and offline, there’s a palpable sense of hustle and bustle as final preparations take place. Across the spectrum, eCommerce platforms are curating … Continue reading →

Did you know that you can improve the inbox delivery rate of your email campaigns by authenticating the sending domain through DNS? Today, we present DMARC, the new feature available in the NewsMAN platform, designed to enhance the security and … Continue reading →

Although the holiday season hasn’t started yet, the decorations on the street announce its imminent start. Shops are painstakingly setting the scene for the most eagerly anticipated campaign of all: the winter festive season. Some are arranging products in special … Continue reading →

It’s Time For A/B Testing: How To Set Your Campaign Right A/B testing is a method of comparing two versions of an email to see which one performs better on a specific metric, such as Open Rate, Click Rate or … Continue reading →

Have you considered the importance of regaining visitors’ attention when they are about to leave your site? Research suggests that personalized exit-intent email pop-ups can significantly boost your conversions by 30% to 300%. In order to improve the traditional subscription … Continue reading →

Did you know that email marketing segmentation is the most effective strategy used by marketers, along with personalization and automation, and can increase your revenue by up to 760%? (source). In today’s digital landscape, saturated with advertisements, subscribers appreciate only … Continue reading →

Are you looking to catch your subscribers’ attention with well-crafted email campaigns that offer a seamless continuity of your offerings? Well, while pop-ups used to be a popular method for lead capture, landing pages are now highly sought-after due to … Continue reading →

Do you have an eCommerce business and need inspiration for your Easter campaign? With Easter approaching, it’s the perfect time to connect with your customers and promote your brand through email marketing. Why email marketing? Well, not only is it … Continue reading →