11 Types of Easter Newsletter Emails to Captivate Your Subscribers

by Florina Coca Marketing > Seasonal Email Marketing > Easter
easter newsletter emails

Do you have an eCommerce business and need inspiration for your Easter campaign? With Easter approaching, it’s the perfect time to connect with your customers and promote your brand through email marketing. Why email marketing? Well, not only is it a powerful way to increase subscriber engagement and boost sales, but eCommerce email marketing also has an impressive ROI (Return On Investment) of 4500%, according to a Litmus report.

In this article, we’ll show you why creating Easter email marketing campaigns is worth your time and effort. We’ll also share tips on how to create Easter newsletters that capture your subscribers’ attention and generate higher engagement rates. And if you’re still looking for ideas, we’ll help you with 11 creative examples of newsletter types you can send for Easter. You can use them as inspiration for your own campaigns. So, let’s get started and make this Easter season a success for your business!

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Easter email marketing campaigns. Is it worth creating them?

Easter email marketing campaigns are worth creating for several reasons:

  • Cost-effective: Email marketing is one of the most cost-effective marketing channels available. You can reach a large number of people for a relatively low cost compared to other marketing methods.
  • High ROI: Email marketing has been proven to generate a high return on investment (ROI). According to a study by Litmus, the average ROI for email marketing is $45 for every $1 spent.
  • Targeted audience: With email marketing, you can segment your audience based on their preferences, behavior, demographics, and other factors. This allows you to send personalized and relevant messages to your subscribers, increasing the likelihood of engagement and conversion.
  • Easy to track: Email marketing is easy to track and measure. You can track open rates, click-through rates, conversion rates, and other metrics to analyze the success of your campaigns and make data-driven decisions.
  • Builds customer relationships: Email marketing is an excellent way to build relationships with your customers. You can send them personalized messages, provide them with valuable content, and offer them exclusive deals and discounts.
  • Enhances brand awareness: Email marketing is a great way to increase brand awareness. By sending regular emails to your subscribers, you keep your brand at the forefront of their minds and increase the likelihood of them choosing your brand when they’re ready to make a purchase.

Overall, email marketing is a valuable tool for businesses of all sizes and industries. It’s a cost-effective, targeted, and measurable way to reach your audience, build relationships, and increase sales.

11 types of newsletter Easter emails that you can send to your subscribers

1. Easter Wishes Email

Send your subscribers a simple Easter greeting to show your appreciation for their support. For example, “Wishing you and your family a happy Easter from all of us at [your company name]!”

2. Easter Sale Newsletter

If you’re offering an Easter sale, send an email newsletter announcing it. Include a call-to-action to encourage your subscribers to take advantage of the sale. For example, “Hop into our Easter sale and save up to 50% off on all Easter products. Shop now!”

3. Easter Promotion Email

Offer your subscribers a special Easter promotion, such as a discount or free gift with purchase. For example, “Spend $50 or more and receive a free Easter basket with your purchase. Use code EASTERBASKET at checkout.”

4. Easter Gift Guide Email

Create an Easter gift guide and send it to your subscribers. Include products that are perfect for Easter, and make sure to highlight any sales or promotions that you’re offering. For example, “Looking for the perfect Easter gift? Check out our Easter gift guide and save 20% on all featured products.”

5. Easter Recipe Ideas Email

Send an email newsletter with Easter recipe ideas. Include recipes for traditional Easter dishes, as well as some unique and creative options. For example, “Impress your guests this Easter with these delicious Easter recipes. From traditional ham to Easter egg truffles, we’ve got you covered.”

6. DIY Easter Crafts Newsletter

Share DIY Easter craft ideas with your subscribers. Include step-by-step instructions and images to make it easy for your subscribers to create their own Easter decorations. For example, “Get crafty this Easter with these easy DIY Easter decorations. From Easter wreaths to bunny garlands, there’s something for everyone.”

7. Easter Event Invitation Newsletter

Invite your subscribers to your Easter event with an email newsletter. Include all the details they need to know, such as date, time, and location. For example, “Join us for our annual Easter egg hunt on April 10th at 10am. Bring your family and friends for a day of fun and prizes.”

8. Easter Story or Tradition Email

Share an Easter story or tradition with your subscribers. This could be a personal story or a historical one. It’s a great way to connect with your subscribers and share the meaning behind Easter. For example, “Learn about the history of Easter and its significance to Christians around the world. Happy Easter from our family to yours.”

9. Easter Giveaway Newsletter

Hold an Easter giveaway and send an email newsletter promoting it. Encourage your subscribers to enter and share the giveaway with their friends and family. For example, “Enter our Easter giveaway for a chance to win a basket filled with Easter goodies. Don’t forget to share with your friends and family for more chances to win!”

10. Easter Thank You Email

After Easter is over, send an email newsletter thanking your subscribers for their support during the campaign. Let them know how much you appreciate their business and encourage them to continue supporting your brand. For example, “Thank you for making our Easter campaign a success. We appreciate your business and look forward to connecting with you in the future.”

11. Easter Recap Newsletter

Finally, send an email newsletter recapping your Easter campaign. Include any sales or promotions that were successful, as well as any feedback you received from your subscribers. Use this information to plan your future marketing campaigns and improve your strategy. For example, “Our Easter campaign was a success thanks to your support. We had a great turnout for our Easter event and our Easter sale was one of our best yet. We appreciate your feedback and will use it to improve our future campaigns.”

If you don’t have yet an email marketing account, you can create one for free by clicking the below button:

Ecommerce Newsletter Templates & Editor for your Easter Email Campaigns

Now that you have the ideas for Easter campaigns, it is easier to get started. All you need to do next is to use a drag & drop email newsletter editor and create your campaigns. A good solution is the one offered by NewsMAN, the most popular email marketing platform from Romania. It’s easy to use and for eCommerce it has a special builder with which you can copy / paste product URLs and and all the info gets fetched automatically. Here is how it looks:

ecommerce newsletter editor

And to be even more easier, you can choose from predesigned Easter-themed email templates.

Easter newsletter email templates

If you don’t know how to organize your Easter newsletter, here is a full email marketing plan for Easter.

Now that you have the ideas, the editor and the templates, you can go ahead to content. And the last section of the article is right about this.

Tips to create Easter email marketing campaigns with higher engagement for subscribers:

  • Start with a clear subject line: The subject line is the first thing your subscribers will see, so make sure it’s clear, concise, and attention-grabbing. Use phrases like “Hop into Easter Savings” or “Egg-citing Easter Deals” to create interest and urgency.
  • Use Easter-themed visuals: Easter is a colorful holiday, so make sure your emails reflect that. Use bright colors, spring-themed graphics, and Easter-related images to grab your subscribers’ attention.
  • Personalize your emails: Address your subscribers by their name, and tailor the content of the email to their preferences and behaviors. This will make them feel more connected to your brand and increase the likelihood of them engaging with your email.
  • Create a sense of urgency: Encourage your subscribers to act quickly by including limited-time offers, countdowns, and exclusive deals. This will motivate them to take action before the opportunity passes them by.
  • Keep it mobile-friendly: More and more people are checking their email on their mobile devices, so make sure your email looks good on both desktop and mobile. Use a responsive design from NewsMAN’s email templates and check the previews and you’re covered.
  • Include a clear call-to-action: Make sure your subscribers know what you want them to do after reading your email. Use clear and direct calls-to-action (CTAs) like “Shop Now” or “Get Your Easter Discount” to guide them to the next step.
  • Follow up with a thank-you email: After your subscribers have taken action on your Easter email, send them a follow-up email thanking them for their purchase and offering additional value or incentives for future purchases. This will keep them engaged and more likely to shop with you again in the future.

We hope these tips help you create a successful Easter email marketing campaign with high engagement from your subscribers!

Create and send your Easter email newsletter campaigns with NewsMAN

If you’re not already using an email marketing service or you use but you are not satisfied, we recommend taking advantage of the benefits offered by the NewsMAN newsletter platform. In addition to Romanian language support and affordable prices, their support team will guide you step-by-step through creating your first campaign, setting up automations, configuring ecommerce tracking, creating personalized segments, dynamic pop-ups, and much more.

In conclusion, Easter offers a fantastic opportunity for businesses to connect with their customers and promote their brands through email marketing campaigns. Email marketing is a cost-effective, segmented, and measurable way to reach your audience, build relationships, and increase sales. Creating email campaigns for Easter is worth the time and effort because it can generate a high return on investment and increase brand awareness. By sending personalized and relevant messages, you can engage subscribers and generate higher conversion rates. We hope that the 11 creative ecommerce email marketing ideas we shared in this post will inspire you to create your own campaigns and make this Easter season a success for your business! Good luck with conversions and as many satisfied customers as possible

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