Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading →

What do newsletters have in common with landing pages that collect customer data? Answer: more conversions. Did you know that businesses that use marketing automation have 451% more qualified leads and that 47% of them buy more than unqualified ones? … Continue reading →

Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading →

Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading →

Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers?  90% of marketers look at subscriber interaction with messages sent … Continue reading →

Lead magnet is a term that describes something you offer for free in exchange for people’s contact information. You have surely downloaded an ebook with useful information or received a free product sample for which you had to fill in … Continue reading →

Tourism was one of the areas hardest hit by the pandemic, but is timidly trying, more than a year and half after the outbreak of the Covid-19 crisis, to recover. And as everything is digital lately, email marketing campaigns are also … Continue reading →

We all love things that save us time. Whether it’s daily life or work, we’re always happy when we can do something faster that we couldn’t do before. Today is about how you can save time with NewsMAN platform when you do … Continue reading →

Germany has declared illegal the use of email marketing provider – MailChimp because the data is being transferred from the EU to the US, and the US intelligence service is accessing it.  The FOGS Magazin company from Munich, which used … Continue reading →