Introducing personalized product recommendations in eCommerce newsletters
The most awaited feature is now live! We are excited to announce that the personalized product recommendation module for eCommerce email campaigns, powered by AI, has been launched on the NewsMAN platform.
Find out what it is, how it helps, and how you can implement the new product recommendation feature into your email marketing strategy to provide a more relevant shopping experience for your subscribers, visitors, and customers, while boosting the performance of your campaigns.
AI-powered product recommendation module in automated emails and newsletters. What is it?
The new AI-powered product recommendation module in automated emails and newsletters is a recommender engine based on artificial intelligence (AI) and machine learning (ML) that delivers dynamic, personalized recommendations for each subscriber, visitor, or customer based on their browsing and shopping behavior.
Additionally, when information about a user is limited, the system analyzes the behaviors of other customers with similar interests and traits, generating relevant recommendations based on a lookalike audience profile. If there is no history available for a user, the module will automatically suggest a list of best-selling products, ensuring that every user receives useful and relevant offers.
Thus, the analysis of the NewsMAN personalized recommendation module is multifaceted and ensures proper personalization for subscribers, leading to an enhanced shopping experience and higher conversions for the campaigns conducted.
Personalized product recommendations in emails. Why should you use them?
The first reason why you should include product recommendations in your email marketing strategy and beyond is that a large percentage of shoppers expect to receive personalized campaigns from their favorite brands. In fact, 71% of consumers expect to receive personalized offers based on their actions and needs.
Additionally, according to studies, personalized newsletters and automated emails with individually recommended products per subscriber are a top choice for marketing specialists because they increase the conversion rate of online stores by over 31%.
Therefore, timely and relevant product suggestions not only help consumers save time but also enable them to make quicker purchasing decisions. Customer satisfaction is the direct result of behavior-based personalization, and your store’s revenue will grow organically.
How do I implement recommended products in newsletters and automated emails?
It’s easy to add recommended products to automated emails or newsletters if you’re using NewsMAN. First, make sure you have a product feed from your site in your account, then create a “Recommended for user” product group in the E-Commerce > Product Groups section.
Once added, you can use it in any email marketing automation or standard newsletters, directly from the newsletter editor, by going to Content > Products > Add Products > Choose a Product Group > Feeds > Recommended for user.
Read the step-by-step tutorial on how to add the recommended product group to your account, which delivers dynamic and personalized content for each subscriber.
Automated Emails with Recommended Products
You can add a dynamic row of personalized product recommendations to your automated email campaigns — including for viewed products, abandoned carts, or post-purchase series.
For ecommerce automation, order tracking, and revenue reporting, you’ll need the Remarketing feature enabled. You can check its status in your account under Integrations > NewsMAN Remarketing > Check Installation.
The recommended product group pulls data directly from your main product feed and dynamically fills your emails with relevant suggestions tailored to each subscriber.
Example of a dynamic row with recommended products
The ecommerce product blocks shown in the previous image are editable and can be customized to match your brand.
When subscribers receive the automated email or newsletter with personalized, dynamically populated product rows, they’ll see products tailored to their preferences. These can include similar or complementary items based on what they’ve viewed, added to their cart, or purchased. If there’s not enough data — or none at all — they’ll instead get recommendations powered by lookalike technology or top-selling products from your store.
Example of a newsletter with recommended products
Let’s also take a look at an example of a newsletter with personalized recommended products.
Recommended Products for Each Subscriber
Boost your ecommerce email campaign open rates, clicks, and sales with NewsMAN’s personalized product recommendation module. Deliver tailored product suggestions based on your visitors’ and customers’ shopping behavior.
These recommendations feature similar or complementary products that perfectly match your audience’s interests. Each recommendation is user-specific, reflecting each subscriber’s commercial intent, tracked from previous email campaigns and on-site activity.
Once you’ve implemented the recommended product group in NewsMAN, you’ll find a Recommended Products link at the bottom of each subscriber’s details page in NewsMAN.
Example of Recommended Products per Subscriber
Create newsletters and automations with product recommendations
Try the new NewsMAN AI-powered product recommendation module and create personalized email campaigns for your customers. Add the recommended product group to your account and start using it in newsletters and email marketing automations.
And if you need help, email us at info@newsman.com or join the live chat on our website.