Black Friday 2022: how to combine newsletter and SMS campaign for a successful promotion
Black Friday 2022 is fast approaching. Before you plan to promote your offers, bear in mind that caution has replaced impulsiveness in consumer behaviour. Fortunately, you have plenty of time to prepare an SMS and email marketing campaign that will … Continue reading
Why send newsletters on Black Friday? 3 reasons + Bonus
The long-awaited Black Friday shopping event is fast approaching. In the USA, it takes place on November 25, 2022. In fact, the frenzy has already started and everyone is preparing in their own way. If you’re still on the fence … Continue reading
Some tips for a spookily effective Halloween newsletter
Halloween is just the start of a season of newslettering campaigns targeted at different themed holidays, and it’s important to have a tailored campaign that will bring the best results. In addition, Halloween tends to become one of the most … Continue reading
Landing page linked to email marketing automation for more conversions
What do newsletters have in common with landing pages that collect customer data? Answer: more conversions. Did you know that businesses that use marketing automation have 451% more qualified leads and that 47% of them buy more than unqualified ones? … Continue reading
5 Most Loved Personalized Emails with Examples
You know those emails that just delight you? Whether they make you sketch a smile or just give you a feel-good vibe, they simply lift your vibe and you love them! It’s the personalised emails that you read with gusto. … Continue reading
How do you measure the performance of email campaigns? 5 indicators explained
Did you know that studies consistently rank email marketing at the top of promotion and sales methods, often above social media or SEO? But how do you know if your strategy is working and if you are fully enjoying the … Continue reading
5 email marketing mistakes and how to fix them
Are you sending out newsletters, but subscribers aren’t opening them and reacting to your offers as much as you’d like? You’re probably wondering what email marketing mistakes you’re making. Although email marketing remains one of the most effective methods of … Continue reading
Types of newsletters and strategies that generate engagement
Did you know that engagement with email marketing campaigns is essential for increased email deliverability? Or that newsletters are considered one of the best ways to convert leads into customers? 90% of marketers look at subscriber interaction with messages sent … Continue reading
7 Email Marketing Automations for Hotels
Do you run a hotel and want to provide a better guest experience? Add customized automated campaigns for tourists to your email marketing strategy. Find out from the current article which are the top 7 email marketing automations for hotels … Continue reading