Explore the Benefits of Artificial Intelligence in Email Marketing. 10 ways you can use ChatGPT

by Florina Coca Marketing

In the current competitive digital landscape, Artificial Intelligence (AI) is revolutionizing the way businesses approach email marketing. One of the most powerful AI tools available right now is ChatGPT. The release of version 3.5 in November 2022 directly propelled it to being one of the most popular buzzwords on Google.

In this article, you will find out:

What is ChatGPT? Definition

ChatGPT, short for “Generative Pre-trained Transformer”, is a language model developed by OpenAI, which uses machine learning algorithms. It understands and generates human-like text for any written content, such as: emails, articles. It can be used for multiple natural language processing tasks such as: answering questions, summarizing text, completing requests, translating language and generating messages or conversations. It is able to understand and respond in natural language, which makes it a valuable tool for companies that want to improve their email marketing efforts.

What types of email campaigns can you use ChatGPT for?

ChatGPT can be used to generate content for a variety of email campaigns, from welcome emails to newsletters and promotional emails, to customer feedback and reactivation campaigns. You can generate topics and varied content for each of them.

Here are 15 examples of email campaigns for which you can use ChatGPT, provided by the app itself:


We also leave the text version below, for those who want to add all these 15 types of email campaigns to their email marketing strategy, even if they generate them with ChatGPT or not.

  1. Welcome email: “Welcome to Our Community”
  2. Newsletter: “Stay Up-to-Date with Our Latest Offerings”
  3. Promotional email: “Limited Time Offer: 20% Off Your Next Purchase”
  4. Abandoned cart email: “Don’t Miss Out on Your Cart items”
  5. Re-engagement email: “We Miss You, Get a Special Discount”
  6. Win-back email: “Come Back and Enjoy Our Services with a Special Offer”
  7. Post-purchase email: “Thank You for Your Purchase, Here’s What’s Next”
  8. Birthday email: “Happy Birthday, Enjoy a Special Gift”
  9. Feedback request email: “Tell Us What You Think, Win a Prize”
  10. Up-sell email: “Upgrade Your Experience with Our Premium Offer”
  11. Cross-sell email: “Complete Your Purchase with These Recommended Products”
  12. Survey email: “Help Us Improve Our Services with Your Feedback”
  13. New product launch email: “Introducing Our Latest Innovation”
  14. Limited stock alert email: “Last Chance to Grab Your Favorite Product”
  15. Abandoned search email: “Find What You’re Looking for with Our Help”.

Note: ChatGPT also has a version in Romanian, but it is more relevant and comprehensive in English.

Examples of email newsletters options generated by ChatGPT

With ChatGPT you can easily generate title variants for the same email newsletter, which you can customize to your liking, to resonate with your brand. Here are some examples.

Promotional Email Newsletter, with 2 options for titles and content:


Re-engagement type email, with 2 options for titles and content:


10 ways you can use ChatGPT for email marketing for free

1. Generate custom email titles

With ChatGPT, you can generate personalized email headlines based on recipient behavior, demographics, and previous engagement. This will help you increase campaign open rates and generate more conversions.

Example: “10% off your first order, Paul!”

Sending personalized newsletters is already possible in email marketing platforms such as NewsMAN and for more inspiration, you can use ChatGPT to generate ideas for relevant titles.

2. Generate dynamic content for newsletters

You can also generate dynamic content for your personalized email campaigns, based on the recipient’s behavior and previous activity. These may include personalized recommendations, greetings and promotional offers.

Example: “Hi Maria, I noticed you liked our latest product, would you like to take a look at similar products?”

3. Generate product descriptions, content for emails and testimonials:

Why not take advantage of the power of artificial intelligence when it comes to your e-Commerce store? ChatGPT AI can generate new and unique content for your email campaigns, such as: product descriptions, email content and customer testimonials. This will help you keep your campaigns current and relevant.

Example: “Our customers love the quality and ease of use of our products.”

4. Generate titles and content for A/B Testing email campaigns

With the help of ChatGPT you can do A/B Testing for email campaigns, generating variations of content and subject lines. This will help you to optimize your campaigns and implicitly your return on investment. Find out how you can use AB testing in the NewsMAN newsletter platform.

Examples of headline variations for AB Testing: “New Product: 10% Discount” vs “Exclusive Offer: 10% Discount”.

The NewsMAN platform also supports MVT (Multivariate Testing) of topic and content, so you can use ChatGPT for as many newsletter topic ideas as you want and then NewsMAN to see which one performs best, in terms of open or click rate.

5. Predictive information

Using ChatGPT, you can analyze customer data and provide predictive information about customer behavior and preferences. This will help you make informed decisions and improve the relevance of campaigns.

Example: “Maria is likely to buy in the next 7 days.”

6. Chatbots

ChatGPT can be integrated with chatbots to handle customer questions, provide assistance and collect their feedback. This will improve their experience and increase their level of satisfaction.

Example: “Hi, how can I help you today?”

Why not have more time for other things that your business needs?

7. Lead scoring

Another interesting way you can use ChatGPT for email marketing is to analyze customer behavior and engagement to get new potential customers based on their level of interest. This helps you prioritize your sales efforts and increase the number of conversions.

Example: “Hot Lead: Marius M. is interested in our product.”

In the NewsMAN email marketing platform, you can segment subscribers according to the degree of interest using the subscriber property rule > Star 1-5.

8. Automated emails, drip campaigns and transactional emails

Another way to use ChatGPT for email marketing is to automate routine tasks, such as sending welcome emails, confirmations and follow-ups. This will save time and effort for your marketing team and improve the customer experience.

Example: “Thank you for subscribing to our newsletter, stay up to date with exclusive offers and updates.” This is already covered by NewsMAN‘s advanced email marketing service, but you can use ChatGPT for ideas and variants of campaign titles and content.

9. Customer segmentation

You can analyze customer data and segment your audience based on demographics, behavior and previous engagement. This will improve the relevance and effectiveness of your email campaigns.

Example: “A special offer for our loyal customers”.

The advanced segmentation function according to subscriber data and other customized variables is available in the NewsMAN newsletter platform. We recommend you to collect as much subscriber data as possible through the subscription forms and to also install NewsMAN Remarketing to benefit from sorting according to browsing and shopping behavioral preferences. You will be able to generate content ideas for segmented email campaigns directly from ChatGPT.

10. Customer feedback

You can collect customer feedback through surveys and NPS scores. This will help you understand the sentiment of customers and improve their experience.

Example: “How likely are you to recommend our product to a friend?”

Customize and send in a few clicks, automatic order review and NPS survey emails, directly from the NewsMAN email marketing platform, and you can use ChatGPT for ideas or advanced metrics analysis.

Conclusions about using ChatGPT in email marketing

In conclusion, ChatGPT is a powerful AI tool that can greatly improve the effectiveness of your email marketing campaigns. By capitalizing on its natural language processing capabilities, you can generate high-quality content that will considerably increase the degree of subscriber engagement and generate conversions. We hope that the 10 ways presented above for free use of ChatGPT in email marketing will be useful to you, among which we mention the creation of dynamic subject lines for the newsletter, writing emails with persuasive content, generating personalized greetings and many others.

By using NewsMAN and ChatGPT in your email marketing strategy, you can save time and effort, thus increasing the impact of your campaigns, and the possibilities for your email marketing campaigns are truly unlimited. At NewsMAN, we are committed to providing our clients with the best tools and resources to succeed in their email marketing efforts. Whether you’re just starting out or a seasoned professional, our platform has everything you need to create and send successful email campaigns.

Start using them together today and reap the benefits of email marketing based on artificial intelligence! If you don’t already have a free NewsMAN account, we invite you to create one right now, to explore the full range of functions and benefits that the email marketing and marketing automation platform has to offer.

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