Email Marketing – Why it’s been the most beloved communication and conversion channel for over 20 years

by Florina Coca Marketing
email marketing best communication conversion channel

From clients, to marketers and businesses, we all love it. Email is simple, fast, personal, and has a low cost. What better time to highlight why email marketing continues to be the most beloved channel for communication, promotion and conversion for over 20 years than in the month of love? According to studies, email marketing is the #1 preferred communication channel for everyone and the most efficient method for nurturing leads and converting them into customers. In this article, we will discover the top 10 reasons why people love email marketing and the role of email marketing service platforms such as NewsMAN in achieving their business promotion objectives.

10 Reasons why Email Marketing is loved by Clients, Marketers and Businesses

1. Direct message personalization

When you send an email, it goes straight to the recipient’s inbox and is considered one of the most personal means of digital communication. Each email can be personalized with the recipient’s name and other specific information, making subscribers feel appreciated and connected to your business. Additionally, with email marketing, you can create segmented and personalized messages based on the interests and behavior of recipients. These increase the relevance and effectiveness of email campaigns, leading to more satisfied customers and more conversions.

Example of a personalized email newsletter: a fashion company sends a promotional email to a customer who has previously purchased a winter coat from its website. The email includes a personalized greeting, such as “Hi [customer’s name]” and offers an exclusive promotion for winter boots or accessories that complement the purchased coat. This personalization not only makes the customer feel appreciated, but also increases the likelihood of them making another purchase.

2. Low costs and high ROI

Another advantage of email marketing is that it is a low-cost channel, especially when compared to other marketing tools such as paid advertising. In addition, email marketing has one of the highest return on investment (ROI) rates, with an average ratio of 42:1. This means that for every dollar invested in email marketing campaigns, you can get a profit of 42 dollars. While these figures vary depending on the industry and other factors, it is clear that email marketing offers one of the best quality-price promotion options available on the market. For example, the ROI becomes 45 dollars for the eCommerce sector according to a 2020 Litmus report.

With NewsMAN, companies can take advantage of affordable email pricing plans with a wide range of features, including customizable newsletter templates, A/B and MVT testing, and detailed reporting.

Example: a small consulting business increased its revenue by 21% by using NewsMAN‘s email marketing services to promote the launch of its new package, without having to invest in expensive advertising channels.

3. Easy to Measure and Improve

Another reason why email marketing is preferred by many businesses is that it is easy to measure and improve. For example, thanks to the performance analysis reports available in most email marketing platforms, you can easily see how many people have opened your newsletters, how many have clicked on the links in the email, and how many have unsubscribed. This information allows you to optimize your email marketing campaigns, so that you can increase their effectiveness and minimize the number of unsubscribes.

Example: an online store increased its revenue by 29% by using the NewsMAN email marketing services to send personalized email campaigns to customers based on their purchase history.

4. Increased Efficiency through Automation

Another reason why email marketing is preferred is the ability to automate email campaigns. Personalized emails are great, but creating them manually for each contact could be a huge task. With automation options, you can schedule messages to be sent at the right moments and based on subscriber actions. This not only saves you time and resources, but it can also improve the effectiveness of your email marketing campaigns. 

NewsMAN offers a variety of automation features, such as drip or triggered campaigns, or automated emails for abandoned cart recovery, allowing businesses to optimize their marketing efforts.

Example: A beauty brand increased its email revenue by 12% by creating a cart abandonment recovery campaign using NewsMAN‘s automation features.

5. Precise Segmentation and Targeting

Email marketing services, like NewsMAN, offer advanced segmentation and subscribers’ targeting features that allow businesses to deliver highly personalized content to their audience. By segmenting the audience based on factors such as location, interests, and purchase history, businesses can send targeted messages that resonate with their subscribers and generate conversions.

Example: An online store increased its conversion rate by 25% by using NewsMAN‘s subscriber segmentation features to send product recommendations based on their purchases and browsing history.

6. Boosts Engagement and Customer Loyalty

Email marketing can be used to maintain a constant connection with your customers and offer them relevant information and deals. By creating newsletter campaigns or periodic messages such as “What’s new?”, you increase customer engagement and keep your brand top of mind. Additionally, you can use email marketing to offer discounts and exclusive promotions to your loyal customers, which can lead to greater loyalty and a higher customer lifetime value (CLV).

Example: A cosmetics brand increased its sales by 15% by sending periodic emails to its subscribers with personalized offers and skin care tips. By providing valuable content and exclusive promotions, the company was able to build customer loyalty and achieve a consistent increase in revenue.

7. Scalable and versatile

Scalability refers to the ability of an email marketing service to adapt and expand according to the size and growth of a business. This means that the newsletter platform can manage more subscribers, send more emails, and offer more features as the business develops.

Versatility refers to the fact that the email marketing service has a variety of options and tools to create and send effective email campaigns. These include customizable email newsletter templates, automation features, subscriber list segmentation, and many more.

Example: A small business starts with a basic email marketing plan and, as the business grows, can upgrade to a larger plan with more features and capabilities. The advanced features of the email marketing platform will allow for the acceleration of the business’s brand awareness and sales.

8. Mobile-optimized newsletters

Considering that mobile devices account for over 50% of email opens, it is essential for businesses to ensure that their newsletters are optimized for mobile. Email marketing services such as NewsMAN offer responsive email templates and mobile preview functions, allowing businesses to ensure that their emails look great on any device.

Example: A restaurant increased its reservations by 15% using responsive newsletter templates from the NewsMAN gallery to send personalized offers via email to subscribers.

9. Build customer relationships

Email marketing services allow businesses to build and cultivate relationships with their subscribers by providing valuable content and keeping their brand top-of-mind. By sending newsletters with relevant and engaging content, businesses can increase customer loyalty and stimulate repeat purchases. 

Example: A company that sells sports equipment increased customer loyalty and repeat sales by using NewsMAN‘s email marketing services. By sending valuable content such as workout tips, healthy nutrition advice, and suggestions for appropriate sports attire for different activities, the company was able to build strong relationships with its subscribers and stimulate their repeat purchases.

10. Easy to Use

Email marketing services like NewsMAN make it easy to start and send campaigns with responsive email templates and a drag & drop newsletter editor. Even businesses that haven’t used email marketing before can create professional-looking email campaigns for communicating with customers and promoting their business.

For example, an online store can send personalized emails to customers with just a few clicks using NewsMAN

Creating an eCommerce newsletter with NewsMAN is so simple:

Drag & Drop Ecommerde Newsletter Editor


Email marketing remains the most beloved communication, promotion, and conversion channel for companies and marketers worldwide. It provides a personal and direct way to communicate with customers, while being cost-effective and offering a high ROI. With the help of email marketing platforms like NewsMAN, businesses can personalize messages, segment their audience, and easily measure the performance of their campaigns. Email marketing is a powerful tool that can help businesses maintain a connection with potential customers, strengthen their relationship with them, and eventually turn them into loyal customers. Therefore, it is essential for any company looking to promote their products or services to include email marketing as an essential part of their marketing strategy.

Incorporating email marketing into a general marketing strategy is essential for companies that want to reach their customers efficiently. If you are not already using email marketing, it’s time to start due to the many advantages it offers! Create a free email marketing account now and start creating your own email campaigns. Don’t miss the opportunity to develop your business and connect with your audience in a more personalized and efficient way. Click the button below:

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